Mythology

Branding / Art Direction

Role
Art Director & Designer

Contributions
Brand Identity, Packaging Design, Illustration, Typography

Client
Natalya Balnova

Mythology is a packaging concept for a six-pack of “Magic Drinks,” with each flavor inspired by a different figure from Greek mythology. I developed the identity, illustrations, and packaging system to give each character a distinct personality while keeping the collection visually cohesive.

Logo Mark

The Mythology logo draws inspiration from the famous Greek army: The Spartans! However, with his big blue eyes, who could be afraid of this cool little guy, right? Our logo type utilizes our main brand type 'Ancient God,' while our icon distills our Spartan logo into a simple and sweet mark.

Drink Packaging

The MythBusters got nothing on us! Take a look at our six specialty flavors, inspired by Greek characters such as Aphrodite, Medusa, Pegasus, Centaurs, The Fates, and Zeus. Be sure to read up on our delicious ingredients and ravaging side effects.

Color Palette & Typeface

At Mythology, we believe simplicity is the tastiest truth. Our brand utilizes three main colors: Antiquity Blue, Myth Black, and Spartan Red. As for typefaces, 'Ancient God' is used as our main brand typeface, and 'Typographica' is implemented for utilitarian copy.

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