Marvel Unlimited Sell Page Redesign

Brand Identity · Visual System · Digital Experience

Role
Product Designer

Contributions
UX Strategy, UI Design, Visual Design, Responsive Design, Prototyping, Motion Design

I led the end-to-end redesign of the Marvel Unlimited sell page - - the primary destination for introducing the digital comics subscription service and guiding users toward one of its three subscription options.

The existing experience presented challenges for both users navigating the subscription offering and Marvel teams creating promotional campaigns. I redesigned the experience from the ground up, from early UX exploration and wireframes through final UI, responsive design, and motion, creating a more engaging and flexible experience designed to better communicate the value of Marvel Unlimited and support conversion.

The Challenge

The existing Marvel Unlimited sell page had gone years without a major redesign and presented challenges for both users and our Marketing team. Subscription options—the primary conversion point—were buried near the bottom of the experience, while repetitive promotional sections and a copy-heavy hero made the page difficult to navigate and increasingly challenging to keep accessible.

Behind the scenes, the page was built as a standalone HTML experience, making promotional updates difficult for Marketing. The redesign needed to simplify the path to subscription while creating a more flexible, accessible experience that could take advantage of reusable components within the Marvel.com CMS.

01 — Copy-Heavy Hero

Centered promotional and legal copy competed with character artwork, creating readability and accessibility challenges.

02 — Too Many Competing Messages

Repeated promotional sections and CTAs created visual noise and made it difficult to establish a clear content hierarchy.

03 — Limited Content Discovery

The experience had few opportunities to showcase the depth of Marvel Unlimited’s library or highlight timely and relevant content.

04 — Pricing Came Too Late

Subscription options—the page’s primary conversion point—didn’t appear until near the bottom of the experience.

Competitive Analysis

I reviewed leading subscription and entertainment experiences to understand how they communicated value, structured plan comparisons, surfaced content, and adapted across devices. The research revealed opportunities to simplify the Marvel Unlimited experience, bring pricing closer to the point of conversion, and create a more flexible system for showcasing the benefits of membership.

01 — Clear Plan Comparison

02 — Focused Value Propositions

03 — Product in Context

04 — Modular Storytelling

Rethinking the Experience

With the key opportunities identified, I began rethinking the structure of the sell page using reusable components from the Marvel.com CMS. Early wireframes focused on bringing subscription options higher in the experience, simplifying the hero, and creating flexible content modules that could better showcase the depth of the Marvel Unlimited library.

The goal was to create a clearer path to subscription while giving Marketing more flexibility to keep the experience timely and relevant.

01 — Bring Plans Forward

Introduced three pricing tiers much earlier in the page hierarchy.

02 — Rethink the Hero

Tested multiple structures that reduced copy and created dedicated space

03 — Expand Content Discovery

Introduced Comic and Character Carousel Sets for timely releases, characters, and campaigns.

04 — Work Within the System

Built the new experience using reusable components available within the Marvel CMS.

High-Fidelity Exploration

With the core experience defined, I explored how the new structure could evolve into a more immersive Marvel Unlimited experience. The concepts tested different approaches to color, character artwork, content presentation, and hierarchy while maintaining the modular framework established in the wireframes.

These explorations helped refine the visual direction while ensuring the system could flex across evergreen content, promotions, and new releases.

Final Experience

The final experience brings pricing, content discovery, and membership benefits into a more focused, flexible system - - making it easier to understand the value of Marvel Unlimited and choose the right plan.

Impact

+6.5%
INCREASE IN CONVERSION

More from Marvel

A selection of projects from my time at Marvel, spanning digital experiences, interactive design, brand identity, and physical products.

Marvel Unlimited Plus Membership Kit

As part of Marvel Unlimited’s premium Annual Plus membership, I designed collectible membership kits that brought the Marvel experience beyond the screen. Each edition paired exclusive merchandise and character-driven artwork into a cohesive physical experience for members.

Marvel Made

Marvel Made was a limited-edition merchandise line created for Marvel fans and collectors. For its debut release, Marvel partnered with artist Skottie Young on a collection of exclusive comics, character pins, and collectibles—limited to just 2,500 bundles.

Inspired by my New York City roots and the graffiti-covered walls I grew up around, I designed the packaging around Skottie Young’s signature, weaving his character artwork throughout to create a bold, collectible piece that felt as expressive as the work inside.

MeeqDesigns_Portfolio_Marvel_MarvelMadeProductFinal.jpg

J.A.R.V.I.S.

Custom Sponsored Comic Experience

Created as a companion to a custom Avengers comic, this interactive experience placed readers inside the J.A.R.V.I.S. system. A password hidden within the comic unlocked the digital experience, extending the story beyond the page and giving readers access to an exclusive sweepstakes.

I designed the experience to feel like operating J.A.R.V.I.S. firsthand, translating the visual language of the Avengers into an immersive, interactive interface.

Marvel Insider

Logo Refresh

The Marvel Insider team needed a simplified icon that could integrate more seamlessly across Marvel’s digital ecosystem while still feeling connected to the existing Insider identity.

I refreshed the mark into a more versatile system designed to work across a range of digital applications, with light and dark variations that maintained recognition while allowing the Insider brand to sit naturally alongside other Marvel content.