Meeq — Inherit Rebirth EP

Music Branding / Art Direction

Role
Creative Director & Designer

Contributions
Creative Direction, Brand Identity, Album Artwork, Photography, Typography, Campaign Design

Client
Meeq

Inherit Rebirth is a music branding campaign created for my EP as electric violinist and composer Meeq. I developed the creative direction around themes of rebirth and faith, using the image of a child emerging from a cocoon as the central visual metaphor for transformation and new life.

The concept became the foundation for the album artwork and broader visual identity, extending across promotional materials and digital campaign assets.

Symbol System

I designed a unique symbol to represent each of the five songs and the album title, creating a visual language that could extend across the campaign. The symbols were woven throughout the artwork, packaging, merchandise, and promotional materials, becoming a natural extension of the instrumental music.

CD & Vinyl Packaging

Inspired by the album’s central imagery, the CD digipak extends the cocoon motif into a repeating pattern, while the booklet brings the symbol system and song lyrics into focus. I also created unique vinyl artwork for each single, extending the visual identity across the broader release.

Photography & Merch

Photography captured during the music video shoots helped expand the visual story beyond the album artwork. During editing, subtle galaxy and vein-like textures emerged and became recurring motifs throughout the imagery.

The identity extended into merchandise featuring the symbol system, along with a custom electric violin incorporating the cocoon pattern.

Music Videos

A music video or short film was created for each song and released weekly on social media, building toward the album launch. Each film brought its song to life through a distinct concept and color palette, while remaining connected to the broader visual identity of Inherit Rebirth.

Website Experience

I designed a dedicated website to bring together the music, films, photography, and visual identity into one immersive digital experience.

Inheriting rebirth begins here.

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